Does Gary Vee’s 1.80 Strategy Still Work?

Photo by Jonas Svidras on Unsplash

If you haven’t heard about Gary Vee, let me give you a very quick summary. He’s an internet entrepreneur with the biggest heart of I’ve ever seen. He gives it to you straight and he’s built his wealth helping people grow their personal brands and businesses. In short, he’s a social media genius. . . and he plans on buying the NY Jets one day.

I started listening to Gary Vee back in 2017. His content spoke to me and I immediately felt inspired. Gary puts out so much great content and people change their routines and lives because of the things this man preaches. What makes Gary Vee different from other folks is that Gary literally practices what he preaches. He’s down in the weeds learning this stuff and then sharing the knowledge with his community. One of his biggest lessons in building a community is the strategy he dubbed the $1.80 strategy. In order to build a community, you need to interact with your community. You have to come from a place of service and genuinely offer your knowledge to those around you. Luckily, the internet has enabled anyone with access to the internet to share their thoughts on the internet. So, what exactly is the 1.80 strategy and how does it work?

The concept is simple and it is based on the foundation that when someone expresses their opinions, it’s commonly known as someone offering up their two cents. This is the root of the 1.80 strategy. For every comment, post, picture, interaction you have with your community, you leave behind your two cents. You do 90 of these interactions in a day, and you have yourself 1.80’s worth of interaction. So, the bigger question, does the 1.80 strategy work and is this the right strategy for you?

I’ve been trying to follow this strategy for a couple years now, but I never seem to be able to stick with it. In my years trying to follow this guidance, coming up with 90 things to say is challenging for me. I can usually post about 10–15 things in any given day, but to be truly successful in building your community, you have to religiously follow that 1.80 strategy. But, even though I haven’t been able to fully commit to the 1.80 strategy, I have seen significant growth in my online presence. I year ago, I had about 300 followers on Twitter. Today, after a mediocre attempt of trying to follow Gary’s strategy, I have grown to a little over 500 followers.

So, my challenge is to religiously follow Gary’s 1.80 strategy for 1 month. From Feb 4, 2021 until March 4, 2021. I will be posting, commenting, conversing, 90 pieces of content each and every day. Is this strategy effective? Can I grow my Twitter, TikTok, and YouTube presence if I’m genuinely interested and involved in the communities in which I serve? Let’s find out. For reference and posterity, here are my current numbers for the three social networks I’ll be focusing on over the next month:


Tik Tok:


Alright, those are the starting numbers. I’m not going to lie, based on previous attempts of doing this, it is challenging. But, I’m more committed than ever to grow my brand. I want to break free from the chains of my 9–5 job and I have every intention of putting in the work to accomplish this. Every day, I’ll post a picture on social media showing how many posts/interactions I had for that given day. I’m going to spreading the 1.80 over 3 mediums, so I might not get the results I would get if I just focused on one platform. But, since my ADHD wont let me focus on one platform, we’ll go for this for one month and then pivot next month.

Like, comment, and follow me so you don’t miss out on my progress. Let’s do this!!!

I’m an engineer working professionally in San Diego, CA. I’m trying to improve every day and use this space to document. Connect:

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