27 Part Journey to Starting a Side Hustle — Day Eighteen

Photo by Mae Mu on Unsplash

Even with a great product or service, and a great offer to make your pitch, magic money doesn’t usually fall from the sky. Channel your inner Girl Scout and make some sales!

The lesson today is to learn how to market your product or service like Girl Scout cookies. People don’t like being sold things. They don’t like to be pressured into buying something. So, the book recommends you keep it simple like the Girl Scouts do. The biggest tip here is that you want to market the benefits of your service but not be pushy or annoying.

For my service, I think I’m going to take an Apple approach to it. My service is going be “easy” and “simple” compared to other offerings. I have a pretty natural way of being to explain technical details in normal terms that normal people understand. I’ll be trying to market that tactic in my material since I genuinely believe that when people try my service, they’ll like it due to the simplicity that I’m going for.

At the end of each of my courses, students and educators will have a solid understanding of the principle I’m trying to teach. They’ll have real world examples and plenty of supporting material to make sure the content sticks. I plan on creating my content in a hand holding way where I take the fear out of trying new things because things will be simple to understand and follow.

I’ve never taken a marketing or sales course before, but the book explains that I need to find an emotional appeal to my service. I haven’t given this much thought, but I’m thinking of doing something like: Fall in love with science and engineering by embracing your creative side and learning how to solve problems and think critically.

I don’t know. I’m not very good at this but I’m hoping something like that works. I’ll play around with things and see how people react to them. All I know is that I see the frustration with educators wanting to bring technology and arts into their classrooms, but there isn’t an easy to follow guide on how to do this. Numerous companies have projects out there, but for not so save teacher, this may be very scary. I want to take the scary away by showing them that it’s not so hard. From the student’s perspective, I know students want to augment their in class experience with material that interests them more. So many people focus on teaching how to code, but don’t do it with a passion or simpleness that I think I can bring to the table. I just need to figure out a clever way of marketing my emotions and sharing my passion for engineering, science, and art to the world.

One thing I know is that I need to spend a little more time on social media understanding what my ideal users is looking for. There’s so much information on twitter and people are sharing their needs for free! I just need to start documenting what I’m reading and figure out a way to create my service that helps address their problems.

This section today is a little harder for me. I’ve never been a sales person and it most certainly scares me. Thankfully, the power of the internet and some clever ad placement should help with that part. Now, I just have to learn how to make effective ads and build a service that people want to come use. Simplicity, friendliness and value are going to the be three key attributes that I’ll be focusing on.

Thanks for reading. I’m well into the 300’s with viewership count. I can’t thank you enough for following me along in this journey. Next goal is to hit 500 views, so please share my content with anyone you feel might benefit from reading along with my story to get this side hustle going before 2019 is over. Thanks and see you all tomorrow!

I’m an engineer working professionally in San Diego, CA. I’m trying to improve every day and use this space to document. Connect: apetech.me/social